Here’s how Seasonal Roots functions:

Customers pay a visit to the web page www.seasonalroots.com to opt for their preferred products, or they can choose pre-filled boxes, as effectively as specialty products. On the net browsing takes place Friday as a result of Sunday.

Bins array in selling price, relying on dimension. One box with 5 items, for illustration, is $24, though a box with 11 items is $40. Shoppers can purchase pre-designed containers, or pick out their possess personal items. They can also obtain include-ons, which are the specialty things, these kinds of as meat, cheeses, milk and lemonade, breads, salsas and extra, and selling prices differ by the product.

On Monday, Seasonal Roots tells its farmers and producers what it requires, and these items are harvested and sent to Seasonal Roots’ facility in Scott’s Addition in Richmond. The merchandise are boxed by Seasonal Roots on Tuesday and Wednesday for each individual consumer.

On Thursdays, area and industry professionals satisfy up at different places — just one team in Richmond satisfies in the Target parking great deal on Forest Hill Avenue, for example — wherever they accumulate their customers’ containers.

Then the supervisors — ahem, the veggie fairies — produce to buyers in their possess neighborhoods.

April Kennedy is a person of 11 region supervisors. A mother of 4, she said she was used to acquiring food items in grocery outlets until eventually a neighbor suggested Seasonal Roots. She started out working for the corporation extra than 5 a long time in the past because it was anything she could do with her younger youngsters. Within just her place by itself, she explained, there are now a lot more than 300 prospects.